Flanno For A Farmer 2026 – travla donation pledge Terms & Conditions

travla will donate 100% of its net wholesale sales value from travla beer sold on Friday, 14 August 2026, to Farm Angels as part of the Flanno for a Farmer campaign.

Donation Scope and Calculation:

  • The donation is based on travla’s net wholesale sales value (excluding GST and excise) for beer sold to wholesale retail and on-premise customers on 14 August 2026.

  • Sales volumes will be calculated and donated using:

    • Endeavour Group (BWS and Dan Murphy’s): scan summary data supplied by EDG, converted to net wholesale value.

    • Endeavour Group (BWS and Dan Murphy’s): this proportion of sales will be donated to Farm Angels directly.

    • Rest of Market: estimated based on customer order volumes (kegs and cases) delivered during the relevant period, adjusted using historical Friday sales data (Statista benchmark of 17–25% of weekly sales).

    • All travla donations: will be made to Farm Angels directly.

  • travla will calculate donation value per channel using the actual or estimated net invoice price per customer.

Timing and Transparency:

  • The total donation amount sold will be finalised and paid directly to Farm Angels within 60 days of Flanno for a Farmer Day, 14 August 2026.

Important Note:
This donation reflects the wholesale sales value received by travla, not the retail price paid by consumers. It applies to beer sold on Friday, 14 August 2026 in Australia only and using AEST (GMT+10).